This project was developed for the Livestock Development Institute (LDI), with funding from UNIDO, to capture and showcase the rich narrative of the Ethiopian Meat Story.

Designed and produced from the ground up, the book draws deep inspiration from Ethiopia's pastoralist culture, livestock traditions, and the journey of the meat value chain from local communities to international logistics and export markets. To bring this story to life with absolute authenticity, our creative team traveled directly to the fields, capturing high-fidelity, on-the-ground photography across key livestock hubs, including Borena and Mojo.

The final publication stands as a powerful visual storytelling piece, blending striking field documentary photography with a clean, modern editorial layout to elevate Ethiopia's livestock sector on the global stage.